WHEN WE BREATHE ’ COLLECTION

BY GAËTAN

Created in collaboration with Kigali-based fashion designer and creative director Shema Gaetan, this campaign explores themes of childhood, friendship, and boyhood. Drawing from memories of growing up in western Rwanda and life in present-day Kigali, the project blends fashion, movement, and emotion. The images feature models Ngabo Elvis, Niyonizeye Claude, Billy Kenny Arakaza, and Gatera Aristarica, and reflect the power of collaboration in visual storytelling.